It’s that time of year again. Love it or loath it, the next month will be filled with advent calendars, wrapping paper and stressing out about getting the right present for your loved ones, without spending a fortune. So, how can technology help you treat friends and family without dreading January’s bank statement?
Last year, nearly 10% of online shopping took place on a smartphone, tablet or iPad, with 25-
The research also found that, unsurprisingly, convenience and price were top of the list when it came down to shopping online last Christmas; online discounts (36.8%), getting the best deal (31.9%) and the convenience of being at home (30.9) were the most important factors to consumers (SDL, December 2012).
Retailers are aware of this and are, therefore, forced to compete. The findings from the research demonstrates the multi-
Many consumers will ‘showroom’ shop. How many times have you gone in-
More than half (55.8%) of adults visited a store to review products they then planned to buy online (SDL, December 2012). However, clever retailers are embracing this activity and are engaging with consumers in-
Many retailers offer in-
If you see a better deal online while ‘showrooming’, there are even more ways to continue the savings when making the final purchase.
Online forums and websites looking out for the best deals make it easy for you to come in and snap them up! Martin Lewis’ website www.moneysavingexpert.com is constantly updated with the best discount codes and in-
Make your purchase through sites such as www.quidco.com and you’ll get money back. Simply search for the retailer you want, click ‘visit website and earn cashback’ and you’ll be forwarded to the website to browse and buy. Your purchase will be automatically tracked and in a few weeks you’ll be paid the amount straight into your bank account. Considering some cashback amounts reach hundreds of pounds, it’s worth getting into the habit of using cashback sites.
As consumers are becoming more technologically savvy, retailers are embracing this by making websites more user-